ABSTRACT
As a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing excitement and providing some incentives to subscribers, thereby inspiring them to make a positive patronage decision. Promotional advertising is one of several advertising tools used to attract interest in a product or service line by offering consumers some additional incentive to make a purchase. Promotion and advertising are the major techniques used in merchandising telecom services to the public in Nigeria. Advertising offers reasons to patronise the services of the providers while sales promotion offers short term incentives for the subscribers to embrace the available services but works hand in hand to achieve the aim of passing information to the final consumer. The mobile network promotions are usually packaged to convince subscribers that the services or products offered by the service providers are essential to their satisfaction. Marketers try to induce subscribers by offering draws leading to emergence of lucky winners through various method and this is done with some words that are catchy and their meaning embedded in them. Therefore, this study investigates these words and their meanings in the promotion adverts of Glo network.
TABLE OF CONTENTS
Title Pagei
Certification ii
Dedicationiii
Acknowledgements iv
Abstractv
Table of Contents vi
CHAPTER ONE
1.1Background of the Study1
1.2Statement of the Problem6
1.3Purpose of the Study7
1.4Research questions 8
1.5significance of the study9
1.6Scope and Limitation of Study9
1.7Operational Definition and Terms10
CHAPTER TWO:LITERATURE REVIEW
2.0Introduction12
2.1Overview of Advertising12
2.2Promotional Advertisement16
2.3Advertising Elements23
2.3.1Lexical Features of Advertising Language24
2.4Rhetorical Features in Advertising28
2.5Linguistics30
2.5.1Lexico-Semantics30
2.5.2Systemic Morphological Derivation31
2.6Linguistics Innovative Techniques of Nigerian Advertisements31
2.7Language of Persuasion37
2.8Using Images to Persuade42
CHAPTER THREE:Research Methodology
3.0Introduction48
3.1Research Design48
3.2Research Instruments48
3.3Sample and Sampling Techniques49
3.4Population49
3.5Method of Data Collection49
3.6Method of Data Analysis49
CHAPTER FOUR:
DATA PRESENTATION AND ANALYSIS50
CHAPTER FIVE:SUMMARY CONCLUSION AND RECOMMENDATIONS
5.0Summary68 5.1Conclusion69
5.2Recommendation69
BIBLIOGRAPHY 71
